April 28, 2021
Sources: Oberlo.com; Podcasthosting.org
The growth of the podcasting industry has been amazing and it is not slowing down.
Podcasts have become mainstream. As of April 2021 there are over 800,000 active podcasts. These podcasts are easy to access. They are convenient to listen to. And they offer detailed information on very specific topics.
More than half of the 12+ population in the USA have listened to podcasts. This number has skyrocketed over the last 5 years and is projected to continue to grow.
65% of these listeners are listening on mobile devices. Mobile devices make podcast listening extremely easy. Just take a look around, almost everyone has their mobile phone with them at all times. And with mobile carriers offering more higher data lans with faster speeds, downloading a podcast is much easier.
More than 50% of the podcasting audience says that they are "somewhat more likely to to consider buying from a brand after hearing its advertisement on a podcast. Businesses and advertisers are recognizing this and are investing in podcast advertising. Podcast advertising revenue is expected to pass $1 billion in 2021.
More raw stats from www.podcasting.org
75% of the US Population is familiar with the term podcasting
More than half the US Population have listened to podcasts
104 Million in the US listen to podcasts at least once a month
68 Million listen weekly
51% of the podcast audience is male and 49% is femaile
41% of the podcast audience has an annual income over $75K