July 1, 2021
Podcast listening has more than doubled since I started FriedoNation Productions in 2016 and continues to trend upward. When you work in the radio industry there are certain days that make sure to you put into your calendar. Obviously Special Events are a priority...so are the days that the ratings are released. But there is also a day that has become one of the most important...The day that Edison Research releases their Infinite Dial Report. The Infinite Dial is the most comprehensive collection of data available in the industry. In the report Edison Research tracks mobile behaviors, internet audio, podcasting, smart speaker use, social media and much more. The latest report shows that over 80 million people over the age of 12 (28% of population) have listened to a podcast within the last week. That more than doubles the number in 2016. As a matter of fact, weekly podcast listening has doubled every 5 years since 2013. And, with more content providers diving into the world of podcasting, we can expect weekly listening to actually increase at a greater rate in the coming years.