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Tackling the Excuses


May 12, 2021

When it comes to getting started, the best advice I can give is to simply GET STARTED. You will find every kind of excuse to wait:

▪ I don’t have an audience▪ I don’t have the equipment▪ I don’t have the content▪ I don’t have the time▪ I’m not important enough/no one cares what I have to say▪ It’s way too complicated…I don’t know how to record, edit, upload, establish a feed, get it listed in directories, etc…▪ I don’t like the way I sound Let’s look at these one by one:

I don’t have an audience You are probably right, you don’t have an audience for your podcast. But, let’s ask a couple simple questions: • Did you have an audience for your Facebook Feed before you started it?

• Did you have an audience for your


Twitter feed or any other social media outlets?

• How are you going to get any audience if you have no content to bring to the table?

Just like your social media feeds, your audience will build as you provide content. The best way to build an audience is to consistently provide quality content to your target audience.

I Don’t Have the Equipment

Once again you may be correct on this one…But, you may be surprised to find out that you actually DO have the equipment.

Do you own a smartphone? If you do, you are off to a great start. I wouldn’t suggest it, but you can actually do everything you need to do to establish your podcast with your smartphone.

I will tell you, however that in order to do things right, you will need more that your smart phone. But here’s the good news, you don’t have to make a huge investment in equipment. other people have the equipment. And for a small price you can use professional studios to record your product.

I Don’t Have the Content

This is an area that you can’t go half way on…You simply have to provide good content. There is no way around that fact. But, I also have good news here: you may have to dig deep but you DO have content. Everyone (including you) has a story. Everyone (including you) has something that sets them apart. You have a story. You have an expertise. It’s just a matter of finding it.

I Don’t Have the Time



Not going to lie to you here. Putting together a quality episode takes time. Producing and editing that episode also takes time. Promoting the episode takes time as well. But here’s the good news: you can outsource almost all of that. You can let someone else use their time and expertise to do that work.

I’m Not Important Enough / No One Cares

This is simply not true. You may not have a huge audience. But the point is that you WILL have one. Whether you are trying to motivate your audience, teach your audience, coach your audience, or inform your audience about your business or service even reaching a handful of people makes everything worthwhile.

It’s Way Too Complicated

Starting a podcast can be as complicated or as simple as you choose to make it. Obviously, the best way to simplify the process is to outsource it. Letting a professional producer handle the complicated portions of the process will allow you to concentrate on your content. Recording is actually the easiest part of the process. It’s everything else that makes podcasting a little complicated. Establishing a feed and getting that feed listed can be complicated. But if you are technically advanced you have the skills necessary to navigate that set up process.

I Don’t Like the Way I Sound



Here’s some breaking news for you: NO ONE LIKES THE WAY THEY SOUND This is something you will simply need to get over. Understanding that the majority of people do not like hearing their own voice is the first step. It is extremely rare to come across someone who actually enjoys hearing their voice on a recording. You may never acquire the ability to enjoy listening to your own voice. But you can’t let that keep you from pursuing your podcast dreams.

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